Our Motto Protects what’s good Tetra Pak’s motto, ”protects what’s good", is an extension of our vision – a commitment to make food safe and available everywhere. This is about protecting the food within our cartons from harmful light and air, minimising food waste and doing so with minimal impact to the environment.

This also includes our activities across the entire value chain. From suppliers to customers, distribution, our employees, consumers and society, we need to ‘protects what’s good’

So what does this mean? ‘Protects’, means to keep safe, defend, guard, nurture and care for. It is an active word that is an extension of our vision. ‘Good’, means having the right qualities, being kind, benevolent and wholesome – it is a positive word that we hope our customers will value and that will offer reassurance and choice to consumers.